As far as bravery goes, we
think John Cassegrain deserves
a medal. To reposition the brand
and lift trade and on-premise
awareness, we recommended
John’s faux French crest went
out the window. Here’s what
he said: “The Collective provided
a result for Cassegrain well beyond
my expectations; they managed
this with initiative and for me,
very much a left-field concept”.
Now almost 14 years old, the
design still looks fabulous: a true
modern classic.