Collective-web-2012-Elefante

Elefante

Whilst we work on a lot of Australian
wine brands, sometimes our brief
comes from a bit further afield, as
with the Spanish brand Elefante.
Named after a legendary bull who
earned a pardon for bravery, the
client wanted highly impactful labels
that immediatley conveyed the fire
and passion of Spain to their export
market. The packaging, with its
distinctive hand-lettering and bull
iconography, was an instant hit with
Australian consumers, with Elefante
charging into the No.1 Spanish brand
position in less than two years.