Project-Georg-Jenson-2015

Georg Jensen by Heemskerk

French Champagne dominates the
premium end of the Australian
sparkling market. Our brief was to
create a modern sparkling brand that
would “change the paradigms.”
Inspired by contemporary pieces of
Georg Jensen jewellery, we designed
a stunning stainless steel stopper that
not only replaced the traditional
muselet and hood, but resealed the
wine after it was open, keeping it
fresh for up to two days. The
resulting brand, a partnership of the
iconic Danish design house with
Heemskerk in Tasmania, has
redefined luxury with its
über-sophisticated packaging.