Le Chat Noir

This was a great fun project both in
developing the name as well as the
brand identity. Our client wanted to
demystify French wines by making
them more casual and approachable.
Le Chat Noir effortlessly evokes the
atmosphere of the classic French
bistro: so much so that after two
years since launching, Le Chat Noir
is the No.1 European table wineover
$15 in Australia.