Maison de Grand Esprit

Some serious research went into
creating the first French brand for
Treasury Wine Estates. The time
we took to understand the visual
language of Grand Cru and
Premier Cru wines, the subtleties of
Burgundy versus Rhône, paid off.
The Maison de Grand Esprit labels
pay a high level attention to French
wine conventions and tradition.
Fifth generation French winemaker,
Frederick Magnien, who partnered
Treasury on the project, found it
“amazing that such a convincingly
authentic French brand was designed
not in France but in Australia.”