Mercury Cider from Tasmania is
enjoying a renaissance with a new
generation of consumers who
want to discover more authentic
cider brands. Mercury has always
had a low-key, slightly retro brand
persona, so when we created the
look for a new hard cider we
embraced many features of
simple, bold vintage typography
and language to bring the Mercury
brand story and heritage to life.
In research consumers loved it:
they felt it was a totally authentic
Mercury brand and a pack that
“hadn’t changed for decades”.