No Evil

No Evil

Our client had three preservative
free wines he wanted to market in a
category-breaking way. They were
to be completely different from the
competitive set which were health
focused or else with ‘hippy’ natural
packaging cues.

Three wines were the perfect
vehicle for the three wise monkeys,
whose message See No Evil, Hear
No Evil, Speak No Evil perfectly
endorsed the preservative free
message in a new and powerful
way. Every face of the shipper was
used to communicate the no
additives benefit of the wines.