No Australian cellar would be
complete without this great iconic
brand and, as wine specialists,
neither would our portfolio.
The only wine brand to be listed as
a National Treasure, Penfolds has a
heritage pedigree and a reputation
for excellence many brands can only
dream of. We created a label for the
single release of Bin 170, which
celebrated the 170th anniversary of
the company. Working closely with
the Penfolds team, we refreshed the
famous Bin range of wines to reflect
more of the craftsmanship and history
behind each of the Bin numbers.