Pepperjack is the No.1 red wine by
value in Australia, and its distinctive
label features a narrow cream strip
applied at an angle to the bottle. We
were asked to create a limited release
label for the brand that would be
positioned as the perfect wine to
drink with steak. Our solution was to
keep the label at the same angle as
the original but wrap it completely
around the bottle, telling the wine and
steak matching story. This innovative
label has won a number of awards
including the Drinks Business Awards
trophy for Best Wine Packaging at
the London Wine Show and First
Place Statuette at Mobius USA.