Collective-web-2012-Ros-Ritchie

Ros Ritchie

Victorian winemaker Ros Ritchie
sees herself as part of a chain;
Ros sources her grapes from small
growers to make her delicate aromatic
wines: these local vineyards, owned
by neighbours and friends, are integral
to the wines she produces. To
emphasise the bespoke aspect of
Ros’ wines, we added “Made by” to
her brand name. This personal touch
extended to the website where her
growers are referred to by name. Ros
told us that her identity and packaging
“gets the most incredible feedback…
everybody loves the style and
simplicity. We are continuously being
blown over by how many comments
we still get after all of these years”.