The House of Seppelt has been
producing sparkling wines since
1890, making it Australia’s oldest
cuvée. We were briefed to redesign
Fleur de Lys, an entry-level sparkling,
up to Salinger, the top of the sparkling
portfolio, in order to re-establish
Seppelt as a quality producer of fine
sparkling wines. Salinger’s distinctive
black-and-white label and script
logotype received a serious premium
overhaul; we extended the elegant new
look across advertising and marketing
material. After only three months in new
packaging, Fleur de Lys saw a 71%
increase in on-premise distribution.