Whilst a strong consistent brand
application is one of the first rules of
marketing, the range of table wines
from Seppelt suffered from a bland
uniformity that had been imposed
upon the brand. Founded in 1851,
with wines made from coveted
old-growth vineyards in Heathcote
and the Grampians, Seppelt needed
to reclaim its magnificent heritage.
We included more detailed vineyard
information and restored Seppelt’s
original crest – heavily embellished –
to the heart of the label. According
to our client, “focus on the range
from both the business and trade
was helped significantly by the
beautiful new look.”