Squealing Pig

Of all the brand names we have
worked with, Squealing Pig was
one of the toughest: great for a
cute “critter” brand, but a serious
boutique wine from New Zealand?
Thank goodness for an old nursery
rhyme that with a clever twist,
turned the brand name into an
entire brand language.
Our packaging, trade advertising
and point of sale turned this little
pig into a powerhouse $1 million +
pig in just two years.