Take it to the Grave
Pinot Noir is notoriously difficult to
grow, and often expensive to make.
Our client believed there was a gap
in the market for an inexpensive yet
quality Pinot. Who he sourced the
Pinot from, and how would be able
to sell at an affordable price, was to
be a closely guarded secret.
The secretive nature of the wine
sourcing became the inspiration,
so we named the brand after the
famous idiom “Take it to the Grave”
where a secret is never revealed
in a lifetime.