Of the larger-than-life personalities
in the Australian wine industry, one
of the most famous is Wolf Blass.
A master blender and innovative
winemaker, Wolf changed the way
Australians made – and drank –
wine. To mark Wolf’s 80th birthday,
we were briefed to design a special
limited edition commemorative
release, aptly named ‘The Master’,
along with a movie on Wolf to
launch his 80th birthday party.
We also refreshed the iconic Wolf
Blass Yellow Label and created a
stunning advertising campaign to