Collective-web-2012-Yaldara

Yaldara

Yaldara has been making tawnies
and red wines for over sixty years
from its distinctive winery in the
Barossa Valley. Yaldara’s fortifieds
packaging did not reflect the age
or stature of some of the wines,
especially their flagship wine,
a magnificent 40-year-old tawny.
By adding significant premium cues
to the packaging and gift boxes, we
helped Yaldara position themselves
as a serious tawny producer. And our
client was seriously impressed saying
that we “demonstrated a clear and
articulate understanding of the
fortified category”.